2. We use the following cookies:
(a) Strictly necessary cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping cart or make use of e-billing services.
(b) Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
(c) Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
(d) Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
3. The Cookies we use have the following purposes:
(a) operate and record the products that you put into your “shopping cart” each time you use our Website;
(b) allow you to access our Website safely, without the need to keep logging in to the service;
(c) record your previous operations when you are directed back to a page during the same session period;
(d) analyse and improve the functions and design of our Website, advertisements and emails;
(e) calculate the number of responses to our advertisements, in order to improve their effectiveness;
(f) measure and calculate the errors on our Website, in order to reduce the number of complaints about our services and management;
(g) record the preference settings that you chose during your previous visits to our Website, such as the country/region, language, your interests and our Website’s outlook;
(h) record our answers to your questions at our Website;
(i) check if a specific service has been provided to you;
(j) provide the relevant information so that an optional service can be used normally;
(k) YAKUTSA may post advertisements on the Website according to your browsing history on our products and services;
(l) YAKUTSA may customise the emails and other direct marketing mail that is sent to you;
(m) our advertising partners may post advertisements on other websites in their own advertising network according to your browsing history on our products and services; and
(n) we can restrict the number of advertisements displayed to you, and can meanwhile evaluate the effectiveness of our advertising and promotional activities.
4. These Cookies can be saved and accessed by YAKUTSA and/or our business partners. Please note that our third party business partners (including, for example, advertising networks and providers of external services like web traffic analysis and retargeting advertisement services) may also have access and use such Cookies which are likely to be analytical/performance cookies or targeting cookies.